Tips & Tricks to Getting the Most Out of Content Marketing
Out of the many elements of content marketing, one area that is continuously overlooked is the content. Just like any other portion of a marketing campaign, the content is an integral and highly influential aspect to the success of your business or brand. There are dozens of statistics out there proving the importance of content marketing.
For instance, a high percentage of B2B companies have a documented content marketing strategy, one which they have claimed have made them much more effective than their counterparts without a strategy. If you’re ready to get the most out of your content marketing strategy, then it’s time to use some of the following tips and tricks.
Start with a Plan
Compared to just creating content and posting it at random intervals, dealing with a plan just makes things so much more manageable. With a quality marketing plan before you start your content writing projects, you can determine when you’ll post content, what the content will be about, how many posts need to get done, and points that the post will need to cover.
To keep things fully organized, some marketing professionals have suggested using an excel sheet and identifying in each column the important points that need to be covered.
A Market that Works and the Right Customer
Just like any marketing strategy, content marketing requires a viable marketing and that you reach out to the right consumer. Before venturing into content marketing, the market that you are addressing needs to be on that is thriving and related to the product or service that you are looking to promote.
In addition to a viable market, the customer that you read out to needs to be the right consumer. By addressing the right consumer, you can make the most out of your content marketing strategy because it will have appeal and influence on the reader.
If you’re looking for ways to make sure that you’re appealing to the right market or that the market is a viable one, you can always do a Google search regarding the product or service to determine that it is something that consumers are interested in.
Find a Publishing Platform
With all of the different posts that you need to schedule and work on, it can be extremely difficult to keep track of what needs to be published and when. The most effective results occur when you stay on track.
Rather than fall behind on your publishing obligations and the content that needs to be worked on, you can make keep things on track by finding a quality publishing platform. There are dozens of publishing platforms out there with different kinds of specifications. All you need to do is pick the one that works best for you and your needs.
Where You’ll Post the Content
Another important consideration to make is the place where you’ll post the content. Some brands decide to post the content on their website’s blog, while other brands opt to post it on a third-party website. There are different arguments in favor of each.
The advantages of posting on a different website is that it helps bypass the limitation that Google only allows up to two results per hostname. With a different blog location and a different website location, you can increase traffic to your website.
On the other hand, the advantage of posting on the same page is known to improve your SERP ranking. A SERP stands for search engine results page and it is the listing of responses that the search engine provides after someone makes a keyword inquiry. By using the blog and website for the same page, you’ll be able to improve your main page’s search rankings.
Great Visuals are Always Worthwhile
Everyone is attracted to good visuals that accompany quality content. When creating content for your webpage, you should never overlook the importance of adding visuals to the page. Visuals help solidify the written content, they separate the words well, and they also give the reader an opportunity to follow the written content in a much easier manner.
You can either have your own team develop visuals for your content, or you can reach out to a third party source. Either way, the effect of the content will be highly worthwhile.
Quality is a Ranking Factor
One reality that many marketing professionals fail to realize is that the quality of the content is a factor that influences ranking. Quality is relevant because most readers want to read content that is clear, concise, well-written, and to the point.
As a result, they’ll spend more time on pages that they feel will deliver and have the right content, compared to those that don’t. To improve the quality of the content, a few areas to focus on are readability, images, long-form content, and in-depth analysis.
Your Content Doesn’t Need to “Reinvent the Wheel”
Content is constantly changing and being produced by millions of companies at the same time, but that doesn’t mean that to stand out from the crowd you need to reinvent the wheel.
When creating content for your website and your brand, you just need to write what your users are looking for and in a manner that shows that your brand cares about what the world sees. Just like employees represent the image of a company, so does the content.
Content Needs to be Navigable
The purpose of content is not only to provide uses with information about your brand and what you have to offer, it is also to answer questions that your potential clients may have. Because your potential clients are likely visiting your page for a range of reasons, the best thing you can do is to make sure that your content is navigable.
Everything on the page should be organized, easy to find, and what users are looking for. By making content navigable, you can ensure that your users are getting what they are looking for from your webpage.
Content is great when it is written well and presented in a quality manner on your webpage. Once you’ve covered those bases, the next thing you need to focus on to make the most of your content marketing campaign is to ensure that the content is shareable.
Shareable content is content that can be picked off your webpage by users and shared on social media platforms such as Facebook, Pinterest, Twitter, and more. With shareable content, you’ll be able to improve your visibility, get your content out there, and generate more leads.
Always Keep Current
When implementing your content marketing strategy, it can be difficult to determine what topics to write about. If there is any tip that you should keep in mind in terms of generating content, it is that your content should be relevant and current to readers today.
Those who view your brand’s site want to read information that is fresh and that corresponds to issues and situations that they are facing today.
If you decide to use content such as old blog posts, then that is completely possible and even suggested. However, what you should do is spruce up the content and make sure that it is relevant to what readers want to read today.
The Call to Action
Content has a number of components and when formulating your content marketing strategy, another area that you should reanalyze is your call to action. The call to action is the final element that draws your viewers in and suggests to them that your product is worth investing in.
When creating your call to action, briefly explain what your brand is about, why users will benefit from using the brand, and how viewers can get in touch with you to get the product or service that you are offering.
Over time, one of the main concerns that most marketing professionals have is coming up with what to write about. In the beginning of the writing process, you’ll find that you have a dozen ideas on your mind – all ready to go.
But over time, those ideas will dwindle down, leaving you stumped. You can fight writer’s block by using some creative strategies to formulate ideas.
A few of the most common and workable formulation strategies include brainstorming, drawing a topic map and thinking of new ideas that relate to those topics, let the world inspire you, and even conduct a Google search to see what users are most looking into.
Other than Google, you can try popular query sites like Quora and Reddit. By taking these steps on a consistent basis, you’ll never run out of an idea.
Overall, coming up with a content marketing strategy that works can be a challenge, it can be time consuming, but the results are wholly worthwhile for your brand and your campaign. Users who enjoy your content will revisit your page, have interest in your brand, and share everything that you have to offer.