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5 Social Media Tactics that Generate Sales-Ready Leads

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When it comes to marketing and sales, you’ll find that there are many different types of lead stages – the most preferable stage being “sales-ready.” The trouble with “sales ready” leads is that marketing professionals often are not in clear consensus regarding what sales ready lead is. Most importantly and contrary to popular belief, a sales ready lead is not a lead that is ready to buy. The clearest and most appropriate characterization of a sales ready lead is someone who is in the buying group and expresses interest in the solution that your brand has to offer, whether it […]