Mobile Optimization Techniques that Capture Every On-the-Go Visitor
With over 60 percent of Americans using a smart phone and with billions of people having access to mobile technology, it’s time to make sure that your website is mobile optimized to catch visitors on the go. Brands that are mobile optimized have a higher visitor retention rate, branding is easier to read, and mobile search traffic will be much higher.
To ensure that you’re catching every mobile user who visits your website, below are some of the best mobile optimization techniques that you can easily implement. By making the right moves when it comes to your brand’s website, you’ll be able to gather the target market that you are aiming for.
The difference between a general website and a website that is mobile optimized is the level of simplicity. A standard website for a web browser is much more complicated, more features are outright visible, and there is an abundant level of text for the reader to spend time reading.
On the other hand, a mobile website is a cut down version of the original. The purpose of a mobile website is to give busy viewers exactly what they are looking for, without all of the supporting information. With this in mind, when you’re developing your mobile website, make sure that the version is as simple as possible. The features should be clear, easy to use, and to the point. This means that the user shouldn’t need to visit numerous links to get what they want – they should be able to have it readily available straight from the main page.
The Fewer Pages – The Better
A common mistake that marketing professionals make when optimizing a website is forgetting to lessen the number of links that visitors need to click on in order to get to the page they are looking for. Instead of falling into this common pitfall, you should design the mobile site in a manner that allows the visitor to click on at most two links in order to get to the page they are looking for.
By designing the website in this streamlined and simplified manner, you’ll be able to retain visitors for a longer period of time and increase your overall amount of leads. Ultimately, visitors won’t be discouraged when they visit your mobile website because you’ve made it easy for them to access and find what they need.
Keep the Branding the Same
Just because your website’s visitors are expecting a more streamlined and accessible version when visiting your mobile website, it doesn’t mean that they are expecting different branding features too. When developing the mobile version of your website, you need to keep the branding elements identical to the original website.
By keeping these features the same, you’ll be able to ensure that visitors are comfortable when visiting your site and relate to the brand. If you want to differentiate your mobile site from the full version, you should provide viewers with a welcome to your mobile website.
Save Your Mobile Site from Crashing
Some marketing professionals do an excellent job at designing and developing their mobile website. However, there are those who decide to go above the standard by incorporating features that use java or shockwave. While this may bode well for visitors whose mobile technology can handle shockwave and java, it doesn’t help those whose systems aren’t compatible with the technology.
Rather than risk that you’ll end up on the side of error, you should develop your mobile website without features such as shockwave or java. Instead, you can create a mobile website without these features and still ensure that it operates very well.
Make the Website Easy for the User
When you access a website on mobile technology, one feature that you’ve likely noticed and likened to extreme inconvenience is the need to enter text. Entering text using mobile technology is a challenge because it makes using the mobile website much more difficult. The website can slow down, the text entry box can get stuck, and a range of other issues can arise.
If the user must submit some form of information on the mobile website, then using a checkbox system also works very well. This way, the user can click on the relevant portion to submit their information.
The Full Version Option
While some users may start out with your mobile website, there will be others who prefer to access your original website. Instead of risking losing their business by having them enter your original site into a search engine, the optimal choice is to have a link available that allows them to reach the mobile site.
In terms of placement, you should place the full version option at the top of the page. This way, the user can redirect there if they want to at the onset.
Your visitor may be in a hurry and they may have visited your web page with a specific goal. But, at the end of the day, the user is still expecting a website with visual appeal. When developing the mobile website, even for the in-and-out user, you need to make the website visually appealing.
Visual appeal can be achieved through a number of methods, but the most common is making good use of whitespace. Keep text spaced evenly, paragraphs should be even, and everything on the page should be symmetrical and appealing to the viewer.
Test the Website and Test it Again
Once you have optimized your website, in order to attract the user on the go and to retain them for business, you need to make sure that your website works properly. This can be done by testing your website on a mobile device, and then testing it again.
By testing your website constantly, you can pick out flaws and determine which features work for the user on the go and which features the mobile site can do without. If you think the feature is simply going to waste time or make things inefficient, then you should let it go.
If your visitor is visiting your website in order to make a purchase, then you need to make sure that the mobile site has e-commerce capabilities. Because e-commerce capabilities can be difficult to implement and in need of high-level security features, then you should get a professional to handle implementation.
The e-commerce capabilities should also make the user comfortable in the sense that they don’t give them reason to think that the purchase is through an unsecured system. Indicate to your user that there are safeguards in place that protect their financial tools when making a purchase.
Shopping Cart to View Later
Sometimes, you’ll get visitors to your website who aren’t ready to make a purchase. Instead, these individuals are looking to browse and add things into their shopping court. Therefore, it is useful to have a shopping cart feature available.
This feature should be easy to use, navigable, and organized. In addition, the user shouldn’t need to add the items into their cart again. You should set the system up in a manner that allows the user to save the items to their cart and to keep them there.
Scale Your Website
There is nothing more inconvenient for an individual using mobile technology than a website that does not scale to size. Websites that don’t scale can be difficult to maneuver, the features aren’t clear, and getting what they want from the website can be difficult.
When creating the mobile website, the visitor should be able to utilize a version of the website that is scaled to size. If the website is especially large, then you can also cut down a number of features to make things easier for the user.
Check Out Your Competitors
Lastly, if you get the chance, it is always useful to see what your competitors are doing in terms of their own mobile website. If there are features that you’ve notice that don’t work well, then think twice before implementing them into your own website.
On the other hand, if there are features that work particularly well, then adding them to your own site of finding features that work even better can safeguard that the playing field is level. If there is one thing that you shouldn’t do when it comes to the competition, it is copy the competition outright. Your website should still be unique and standout in a manner that attracts mobile users.
The mobile user on the go is looking for a website that is easy to use, functional, navigable, and understandable. By adding the features about to your website and testing everything out, you’ll be able to retain the audience that visits your website and convert them to buyers.
While the process may take time and investment, it is wholly worthwhile. Statistics show that fully optimized and functional websites are more attractive to users and increase the chance that they’ll make a purchase while on the go.