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E-Commerce 101: How to Start Selling Your Products Online

For those who have just recently decided to take the leap and turn their e-commerce store idea into a reality, you’ll find that that while the process is invigorating, it can also be daunting if you don’t have the right tools at your disposal. Understanding how to start selling your products online and developing a strategy for the success of your e-commerce store lies at the heart of success. To get you started and to ensure that you are on the right bath, below is your ultimate guide to selling your product online. Set Your Store Up for Success Starting […]

How Email Marketing Can Help Skyrocket a Business’ Sales

For digital marketers, the relevance of email marketing has increased significantly over the years. What was once thought of as a dying platform has now transformed into Jeff Walker, author of the bestseller Launch, describing an email list as, “a license to print money.” While Walker may be going a little overboard with his description, the benefits of having an extensive email list are undoubtedly vast. But what exactly is it about email marketing that gives it the ability to help you skyrocket your business’ sales? Let’s take a look: Building Awareness Around Your Brand One of the biggest reasons […]

8 Simple Ways to Promote Your E-Commerce Business

The potential for running a successful e-commerce business has never been higher than it is today. Hundreds of thousands of individuals are realizing this and taking action to start their own business. ReferralCandy, a company that automates referrals for online businesses, reported that in 2013 there were more than 102,000 US based e-commerce businesses generating $12,000 or more in profit every year. With this in mind, it is clear that there is plenty of competition in the online space. This competition is one of the reasons many business experts recommend focusing on a specific niche that is still ripe for […]

5 Email Marketing Tactics that Will Boost Your Subscriber Count

There was a time in the digital community where experts were saying that email marketing was quickly dying as an effective way to generate leads and sales for businesses. As the years have passed and the digital atmosphere continues to change, however, statistics say that utilizing email as a marketing tactic is as effective as it has ever been. In 2013, HubSpot reported that email marketing accounted for 13% of all leads for leads for businesses and was the third best lead generation tactic overall. Along those same lines, the team at Convince and Convert determined that people who buy […]

9 Split Testing Tips that Help Dramatically Improve Conversion Rates

Split testing has become one of the most important aspects of a successful marketing campaign. Always be testing, or ABT, has become as synonymous with marketers as always be closing is to sales reps. And there is a good reason for this. That reason is actually nothing more than common sense. Ask yourself this question…how are you going to know what works if you do not put what you think works against something else? That is a simple question that has an even simpler answer. You won’t. As the marketing firm Rand Group tells us, “Marketing without a baseline is […]