Content Marketing Archives - LeadsFlow Pro

Content Marketing / 5 posts found

Why Content Marketing Should be the #1 Priority for Your Business

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Content marketing, which was once considered one of many potential marketing tactics, has quickly become an integral part of any successful marketing plan. The Content Marketing Institute reported in as early as 2010 that 9 out of 10 organizations market through content, meaning it has been firmly planted as an essential marketing strategy for at least five years now. And that trend seems to only be continuing to build over time. In fact, in 2015, over 45% of B2C marketers are said to have a team in their organization dedicated to content marketing. That number alone shows just how seriously […]

Tips & Tricks to Getting the Most Out of Content Marketing

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Out of the many elements of content marketing, one area that is continuously overlooked is the content. Just like any other portion of a marketing campaign, the content is an integral and highly influential aspect to the success of your business or brand. There are dozens of statistics out there proving the importance of content marketing. For instance, a high percentage of B2B companies have a documented content marketing strategy, one which they have claimed have made them much more effective than their counterparts without a strategy. If you’re ready to get the most out of your content marketing strategy, […]

How to Utilize Content Marketing to Boost Traffic and Sales

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You probably didn’t know the following statistics: 61 percent of consumers feel more confident about a company and are more likely to buy from that company if it delivers custom content (Custom Content Council) 78 percent of consumers believe that a company wants a good business relationship with them if that company delivers custom content (McMurry/TMG) Websites that lead in content marketing see a 7.8 percent increase in yearly growth (Kapost) High quality content marketers are able to improve a website’s conversion rate by 6 times (Kapost) If you knew the above statistics, you certainly wouldn’t be reading this post […]

3 Ways to Use Content Marketing to Leverage More Traffic from Search Engines

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Generating organic traffic, or traffic from search engines, is absolutely necessary in an age where consumers are constantly using their desktops and mobile devices to search for what they are looking for. A recent statistic provided by Mashable states that there are over 100 billion searches through Google on a monthly basis. Even more interesting, more than half of those searches come from mobile devices. While those are some pretty staggering numbers, the fact that consumers do a lot of searching through Google is probably not a surprise to you. You are probably well aware of the fact that your […]

How Effective Copy Can Boost Sales Through the Roof

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The job of any copywriter is to connect with their intended audience and influence an action to take place. Most of the time that involves using effective copy to coerce someone to buy something. Unfortunately, many business owners and marketers are unaware of just how important writing solid copy is for their sales process. As Influence Guru Richard Wilson says, this is an area that you can really jump ahead of your competition because most of your competitors greatly underestimate the power of writing solid copy. He goes on to say that he has seen multiple instances where a change […]