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Most Common Mistakes Businesses Make with Email Marketing

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Email marketing is one of the most significant marketing tools that you have in your toolbox as a marketing professional or brand owner who is trying to marketing their brand. According to Convince and Convert, at least 44 percent of email marketing recipients made a purchase for a particular brand due to a promotional email. There are many factors that go into an effective email and if you want your brand to reach that 44 percent or more, you need to make sure that you aren’t making some of the most common email marketing mistakes. Not only do the most […]

Why Mobile Optimization is Vital for Higher Search Rankings

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For a few it’s old news, but for most it is still news – Google has once again updated its algorithms and this time, it influences website owners whose site is mobile optimized. Mobile optimization is one of the surest ways to make it easier for your mobile audience to view your web page, buy products, and the like. With a mobile optimized website on hand you’ll be able to ensure that you’re not only attracting your audience and keeping them interested, but that you’re generating leads and sales. When it comes to mobile optimization, there are a number of […]

How to Effortlessly Use Media Buys to Increase Revenue

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 When it comes to the marketing industry, nothing ever really comes easy. A lot of strategies and tips are challenging to implement, especially if you aren’t a seasoned professional in the field. However, while you may not have things come easy to you in the marketing world, at least you can hope that there are ways to make things easier. One particular area worth focusing on is media buys. Media buys is the process of purchasing media inventory for advertising. After you purchase a media buy, the advertisement of your choice is visible to your target audience. You usually find […]