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8 Simple Ways to Promote Your E-Commerce Business

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The potential for running a successful e-commerce business has never been higher than it is today. Hundreds of thousands of individuals are realizing this and taking action to start their own business. ReferralCandy, a company that automates referrals for online businesses, reported that in 2013 there were more than 102,000 US based e-commerce businesses generating $12,000 or more in profit every year. With this in mind, it is clear that there is plenty of competition in the online space. This competition is one of the reasons many business experts recommend focusing on a specific niche that is still ripe for […]

5 Email Marketing Tactics that Will Boost Your Subscriber Count

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There was a time in the digital community where experts were saying that email marketing was quickly dying as an effective way to generate leads and sales for businesses. As the years have passed and the digital atmosphere continues to change, however, statistics say that utilizing email as a marketing tactic is as effective as it has ever been. In 2013, HubSpot reported that email marketing accounted for 13% of all leads for leads for businesses and was the third best lead generation tactic overall. Along those same lines, the team at Convince and Convert determined that people who buy […]

9 Split Testing Tips that Help Dramatically Improve Conversion Rates

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Split testing has become one of the most important aspects of a successful marketing campaign. Always be testing, or ABT, has become as synonymous with marketers as always be closing is to sales reps. And there is a good reason for this. That reason is actually nothing more than common sense. Ask yourself this question…how are you going to know what works if you do not put what you think works against something else? That is a simple question that has an even simpler answer. You won’t. As the marketing firm Rand Group tells us, “Marketing without a baseline is […]

How to Create a Killer Landing Page that Sucks In Leads

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Marketers and business owners are constantly searching for ways to improve the conversions on their website. Some people tell you that you to focus on improving your web design to increase conversions. Some tell you to give consumers a reason to trust you through social proof. Some say that you should write long form copy that captivates your audience while others tell you that short copy is the way to go. Some will even tell you that to offer different choices for your product or services. What very few marketers mention as an effective way to increase conversions and suck […]

How to Improve Your Business’ Branding Without a Hefty Budget

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Successful branding is an essential aspect of growing a business, no matter what industry you are in. The struggle for most businesses, however, is that they never seem to have a high enough budget to be effective in this space. Battling against brands with advertising budgets in the hundreds of thousands or even millions is something that is more than likely is not possible for your business. Fortunately, there are plenty of possibilities out there that allow businesses with even small advertising budgets to improve their brands. With the increasing popularity of many free social media platforms, there are even […]