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E-Commerce 101: How to Start Selling Your Products Online

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For those who have just recently decided to take the leap and turn their e-commerce store idea into a reality, you’ll find that that while the process is invigorating, it can also be daunting if you don’t have the right tools at your disposal. Understanding how to start selling your products online and developing a strategy for the success of your e-commerce store lies at the heart of success. To get you started and to ensure that you are on the right bath, below is your ultimate guide to selling your product online. Set Your Store Up for Success Starting […]

5 Design Elements That Are Vital to a Business’ Success

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There is a constant argument among digital marketers about whether design or content is more important to the success of a business. No matter what side you choose, it is safe to say that both of them play a significant role in both short and long term business success. And, at the end of the day, they are both more effective when combined with the quality of the other. One thing about design, however, is that it can be improved in a much quicker time span than your content can. For that reason, this article is going to focus on […]

5 Tricks that will Significantly Boost Your Brand’s Exposure

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Starting a small business can be trickier than it seems, but that is why these 5 tricks that will significantly boost your brand’s exposure have been developed. Building exposure for your brand can significantly improve your small business’ chance of survival. If you can implement these 5 simple tricks, your brand’s exposure will increase drastically. Trick #1: Creating a Recognizable Brand is Usually the First Step in Building Awareness In order to boost your brand’s recognition, you will need to do some work. The Importance of Brand Awareness posits that “creating brand awareness is usually the first step in building […]

The Ultimate Branding for Small Businesses

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According to Branding in Small Business, small businesses have a tendency to focus on sales to customers rather than on branding: a tactic that eventually leads to their demise. “Small enterprises that focus on branding have a higher rate of survival in a hostile economic environment and obtain good financial results.” Branding is not the immediate concern of a small business in their first few years because it is an investment – it takes time and work to develop. However, by putting in the time and effort, developing your brand can create long-term effects to further your business. Here are […]

How to Utilize Content Marketing to Boost Traffic and Sales

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You probably didn’t know the following statistics: 61 percent of consumers feel more confident about a company and are more likely to buy from that company if it delivers custom content (Custom Content Council) 78 percent of consumers believe that a company wants a good business relationship with them if that company delivers custom content (McMurry/TMG) Websites that lead in content marketing see a 7.8 percent increase in yearly growth (Kapost) High quality content marketers are able to improve a website’s conversion rate by 6 times (Kapost) If you knew the above statistics, you certainly wouldn’t be reading this post […]