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How to Significantly Improve Your Copywriting Skills in any Industry

One of the best ways to significantly improve your copywriting skills in any industry is to follow a checklist that can guide you through the process. With a checklist, you’re able to break down the process of creating compelling copy into manageable steps. Once that checklist is broken down into those manageable steps, you’re able to continually improve your checklist and overall writing system over time – which should always be your main goal. Let’s take a look at the steps that you should be following as you work to improve your copywriting skills and create copy that converts: Identify […]

Mobile Optimization Techniques that Capture Every On-the-Go Visitor

With over 60 percent of Americans using a smart phone and with billions of people having access to mobile technology, it’s time to make sure that your website is mobile optimized to catch visitors on the go. Brands that are mobile optimized have a higher visitor retention rate, branding is easier to read, and mobile search traffic will be much higher. To ensure that you’re catching every mobile user who visits your website, below are some of the best mobile optimization techniques that you can easily implement. By making the right moves when it comes to your brand’s website, you’ll […]

How Media Can Quickly Grow Your Brand

When it comes to social media and brand growth, marketing professionals turn to the success story of Reebok. In recent years, Reebok has been able to achieve 8,000 percent growth using social media – all in 18 months. If you’re like most marketing professionals, then you’re vying for the same level of growth in the same amount of time. To put it bluntly, you can expect this to be challenging. But, the good news is that despite the challenge, you have all the tools you need right at your disposal – online and offline. Realize that Social Media is Not […]

5 Social Media Tactics that Generate Sales-Ready Leads

When it comes to marketing and sales, you’ll find that there are many different types of lead stages – the most preferable stage being “sales-ready.” The trouble with “sales ready” leads is that marketing professionals often are not in clear consensus regarding what sales ready lead is. Most importantly and contrary to popular belief, a sales ready lead is not a lead that is ready to buy. The clearest and most appropriate characterization of a sales ready lead is someone who is in the buying group and expresses interest in the solution that your brand has to offer, whether it […]

How to Utilize Analytics to Boost Revenue

The power of data can’t and shouldn’t be underestimated. Data provides information about customers, it drives marketing decisions, and it also can be used to boost your brand’s revenue. Tapping into the power of data is one of the best things that you can do for your brand. Keep in mind then when using data to boost revenue, you need to make sure that the data you’ve gathered is quality driven, correct, and truly indicative of what was researched. To get started boosting revenue today, you should start implementing the data boosting analytic techniques described below. Data Based Behavior When […]