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The Ins and Outs of A/B Split Testing

When most marketing professionals are faced with the phrase “A/B Split Testing,” their minds automatically revert to the notion that this phrase has something to do with the scientific, mathematical, or a methodology that is far beyond their level of expertise. To the contrary, A/B split testing is something that every marketing professional can easily master and use to make their marketing campaign and lead generation much more effective as a result. Below is everything you need to know about A/B split testing and how to employ it to your benefit. An Explanation of A/B Split Testing A/B split testing […]

How to Optimize Your Landing Page for Lead Conversions

As a marketing firm, one of your main goals is to help your clients generate leads. Leads are the serious inquiries that you get from consumers about the product or service that you are marketing. The more leads you have, the stronger your lists, the more effective your newsletters, and the higher the chance the brand has to generate the sales that it is looking for. There are many ways to generate leads, but this specific post is going to deal with a favorite amount marketing professionals: optimizing the landing page. What is a Landing Page? You don’t need to […]

Copywriting: The Ultimate Guide to Perfect Copy

Effective online marketing that leads to results takes a lot of work, time, and energy. One area where you’ll find a lot of your effort draining into is your copywriting. In essence, a high quality copy masters the art of words, so much so that visitors to the webpage take the form of action that the copy influences them to. If you’re just getting started with copywriting and are at loss on how to write the perfect copy, below is the ultimate guide to set you on your way. With the information, tips, and methods, you’ll achieve the perfect copy […]

Conversion Optimization Tactics that Generate Loads of Sales

As a brand manager from a business or service, one of your main goals is to generate as many sales for the company as possible through marketing tactics. Sale generation comes in many forms, but many marketing professionals are currently turning to the wonders of conversion optimization. Conversion rate optimization (CRO) is the process of increasing the rate of visitors to a website so that those visitors take any type of action on the website. As expected, the most desirable result is that the visitors will make a purchase on the website, thus generating a sale. The higher the conversion […]

Best Conversion Optimization Practices for Any Business

If you’re a business owner, you are more than likely well aware of the role that conversion optimization plays in the success of your business. Even the slightest of increases in your conversion rates can have a dramatic impact on the revenue that you generate from a launch or on-going product sale. Unfortunately, however, it can be difficult to keep up with the best practices to optimize your conversion rates and generate paying customers. Let’s take a look at a few of the best conversion optimization practices for any business: Make Things Easy For Consumers If there is one conversion […]