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How Website Design Affects Your Conversion Rate

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There isn’t a company in the world that doesn’t think about conversion rates, and how they can be improved, on a regular basis. Successful marketing is essential to drive consumers to your site, but that’s only the beginning of what can be a very difficult sales process. Smart businesses understand that, while marketing is essential, it truly is only one piece of the puzzle. Whether you’re attempting to increase your email list conversions or are looking to gain an edge when converting customers to sales, you should be aware of the role that your website design plays in the success […]

How to Squeeze More Leads From Your Email Marketing Campaigns

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If you haven’t realized it yet, email marketing is quickly becoming one of the best ways to successfully market a product or service to consumers. This is mostly due to the fact that, for the most part, consumers receiving promotional emails have actually made the decision to allow you to send them emails by joining your email list. ExactTarget recently pointed out that over 75% of consumers prefer to be contacted with marketing efforts through permission based tactics like email. While those numbers certainly make sense, something else you should be aware of is that, according to Convince & Convert, […]

Lead Generation Skills Every Marketer Needs to Master

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Lead generation is a challenge that thousands of marketers try to work through on a daily basis. BTOB Magazine performed a survey in 2013 showing that over 60% of B2B marketers still see generating leads as their number one challenge. While generating leads can certainly be a difficult challenge to work through, it is important to realize that there are ways that you can improve your lead generation skills and become a more effective marketer. Let’s take a look at some of the lead generation skills that every marketer needs to master: Communication Skills If there is one skill that […]

Why Content Marketing Should be the #1 Priority for Your Business

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Content marketing, which was once considered one of many potential marketing tactics, has quickly become an integral part of any successful marketing plan. The Content Marketing Institute reported in as early as 2010 that 9 out of 10 organizations market through content, meaning it has been firmly planted as an essential marketing strategy for at least five years now. And that trend seems to only be continuing to build over time. In fact, in 2015, over 45% of B2C marketers are said to have a team in their organization dedicated to content marketing. That number alone shows just how seriously […]

Tips & Tricks to Getting the Most Out of Content Marketing

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Out of the many elements of content marketing, one area that is continuously overlooked is the content. Just like any other portion of a marketing campaign, the content is an integral and highly influential aspect to the success of your business or brand. There are dozens of statistics out there proving the importance of content marketing. For instance, a high percentage of B2B companies have a documented content marketing strategy, one which they have claimed have made them much more effective than their counterparts without a strategy. If you’re ready to get the most out of your content marketing strategy, […]