A/B Split Testing Archives - LeadsFlow Pro

A/B Split Testing / 3 posts found

The Ins and Outs of A/B Split Testing

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When most marketing professionals are faced with the phrase “A/B Split Testing,” their minds automatically revert to the notion that this phrase has something to do with the scientific, mathematical, or a methodology that is far beyond their level of expertise. To the contrary, A/B split testing is something that every marketing professional can easily master and use to make their marketing campaign and lead generation much more effective as a result. Below is everything you need to know about A/B split testing and how to employ it to your benefit. An Explanation of A/B Split Testing A/B split testing […]

How to Properly A/B Test Your Landing Pages

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You’ve likely heard of it, but like most marketing and website professionals, you have yet to implement it. According to Marketing Charts, the current consensus is that most consider A/B testing to be an “advanced and difficult methodology.” It’s time to be honest. The most difficult part for most people regarding A/B testing is that it sounds challenging. When one thinks of A/B testing, the notion of “test” and whatever “A/B” means just doesn’t sound appealing. It’s too scientific, ultimately making it a significant turn off for most individuals. But at the end of the day, what you really need […]

9 Split Testing Tips that Help Dramatically Improve Conversion Rates

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Split testing has become one of the most important aspects of a successful marketing campaign. Always be testing, or ABT, has become as synonymous with marketers as always be closing is to sales reps. And there is a good reason for this. That reason is actually nothing more than common sense. Ask yourself this question…how are you going to know what works if you do not put what you think works against something else? That is a simple question that has an even simpler answer. You won’t. As the marketing firm Rand Group tells us, “Marketing without a baseline is […]